A glimpse into the Rightway rebrand
Our rebrand isn’t just about a new look, it’s about momentum.
Over the last eight years, we’ve been pioneering a transformative path in healthcare by delivering better outcomes through an unbiased, human-led experience.
We took on the entrenched PBM industry and built the most transparent, neutral, and accountable pharmacy benefit model, backed by clinician-led support. At the same time, we’ve delivered personalized care navigation support with a significantly outsized return on investment.
As we’ve grown from early adopters to large-scale enterprises, we’ve outgrown the way we’ve historically expressed who we are.
Standing taller: Raising the bar with a capital R.
The shift to a capital “R” is more than a visual change, it signals our emergence as a category leader. We’ve become the PBM of choice and trusted partner for Fortune 500 employers, delivering lower pharmacy costs, a better member experience, and lasting trust.
This rebrand reflects that evolution and reinforces our promise to the market.
Delivering healthcare without compromise.
Why we’re winning
A unique, member-first approach delivers better outcomes and lower costs through expert guidance, seamless technology, and fully-aligned care models.
Our clinically-led support helps members navigate the healthcare system with confidence, ensuring they receive the highest-quality care and medications at the lowest possible cost. Modern, intuitive technology gives members and benefits teams tools they actually want to use, streamlining their healthcare and boosting productivity. Every interaction is designed to feel human, not transactional. and Our +70 member Net Promoter Score proves it's making a real impact.
Next-gen Pharmacy benefit management
High-touch, clinical care navigation
WHAT'S NEXT
The path of progress.
The right path forward looks different for each of us. At Rightway, we’re committed to walking that path with each member. Our team works tirelessly to connect people to the right care and medications at the best prices, staying with them every step of the way.
That commitment to personalized, continuous support is what drives us forward. It’s also what inspired our graphic linework system: a visual expression of our ethos. Each line represents a unique journey, guided by purpose, care, and progress as we raise the bar on healthcare for every member.
“We’ve built a company that challenges convention, puts people first, and raises the bar for what healthcare can be. Our new identity brings that story to life with greater clarity, confidence, and purpose.”Rita LebedevaSVP of Marketing
Building a better way forward.
This is just the beginning. Rightway is singularly focused on ensuring employers can provide high-quality, affordable healthcare to every American.
We won’t stop until we’ve set a new standard for the industry.