Rita Lebedeva

As Rightway's SVP of Marketing, Rita Lebedeva leads all marketing, branding, and engagement initiatives for its care navigation and pharmacy services solutions. Prior to Rightway, Rita served as the Vice President of Marketing at VirtualHealth, where she spearheaded the successful launch of Helios, a care management solution coordinating care for more than 8 million members. One of MM+M’s 2020 Woman to Watch in Medical Marketing, Rita believes that combining simplified technology solutions with effective healthcare communication has the power to transform care delivery.