What traditional PBM pricing would look like in your grocery cart.
Imagine traditional PBM tactics playing out at the grocery store: a 70% discount you can't see until checkout, milk marked up with no disclosure. This interactive guide flips the price tags so you can see what's really going on.
Walk a familiar aisle where each item hides a different PBM tactic. Tap each tag to reveal what you'd actually pay and why. By the end, the hidden mechanics behind your pharmacy benefit are impossible to unsee.
In this interactive guide, we’ll cover:
How a big discount can still leave you overpaying.
The hidden markup baked into every transaction.
How a "specialty" label inflates an everyday item.
