High-touch pharmacy navigation to combat rising drug costs.

Prescription drug prices have been on the rise for years, placing a growing financial burden on Americans. As medication spending continues to surge, the strain on patients—and the employers who support them—has become impossible to ignore. Employers who fail to respond risk missing a critical opportunity to reclaim pricing power, curb drug pricing inflation, and reduce out-of-pocket drug costs, paving the way for a healthier, more productive workforce.

The specialty pharmacy market is expanding rapidly, with a projected compound annual growth rate (CAGR) of 39.91%, expected to surpass nearly $1 trillion by 2030. Yet, this explosive growth raises concerns that big pharma is prioritizing profits over delivering accessible care. As drug therapy costs soar, many consumers are forced to forgo essential medications, despite the serious risks this poses to their health.

Not only does prohibitive drug pricing contribute to the worsening of our nation’s health, but it also hurts public faith in our healthcare infrastructure. As high prescription drug costs continue to be out of reach for sick Americans, trust in the system deteriorates, causing members to abandon engagement with it altogether. Many consumers, faced with the inherent complexity and opaque nature of current drug pricing practices, abandon their treatment and search for help. The result is a sick population that’s getting sicker, forced to turn to their HR and benefits teams for guidance.

Unfortunately, the pharmaceutical industry is often just as perplexing to HR and benefits leaders as it is to the employees they’re trying to assist. Doing nothing is not an option for employers who need a healthy and productive workforce to safeguard and build their bottom line.

If doing nothing isn’t an option, what options do you have?

The solution lies in understanding what has driven us to this breaking point, as well as looking internally to strategize how employers can add more healthcare value for their talent. The recent rise of digital tech-based solutions has spurred the development of more cost-effective pharmacy benefit managers (PBMs) that demystify pricing and encourage member engagement. By using these new high-touch pharmacy models with pharmacy navigation, you can finally empower your workforce to operate at their fullest and healthiest potential.

Identifying the gaps in PBM satisfaction.

With nearly 50% of U.S. workers receiving healthcare through their employer, companies are well-positioned to serve as health advocates for their employees. But historically, employers haven’t felt as though they had much power when dealing with pharmacy benefit managers. Most traditional PBMs hand them a formulary, and employers accept it as is—not knowing that they can demand more transparency, minimizing surprise drug costs for their members later on.

One of the biggest problem areas in drug pricing is the lack of transparency, which has long been accepted as a necessary evil within an already complicated healthcare system and led to rising out-of-pocket costs for members. The result is that employers are often just as confused about drug costs as their employees—and can therefore offer little assistance. No less critical, it also presents a challenge for HR and benefits leaders when trying to gauge whether the return on their PBM is worth the investment.

These apparent issues are driving employer dissatisfaction with their PBM arrangements, with research from the National Pharmaceutical Council (NPC) revealing that only one-third of employers rated their PBM as “very trustworthy,” and half of employers feel that PBMs don’t provide transparency into formularies and exclusion lists.

The solution is clear: Drug pricing needs to be more transparent, and employers are uniquely positioned to advocate for that movement. But how do they begin?

To make sure you’re not missing out on a solution for more financial visibility, you’ll have to depart from the status quo. While that takes courage, the benefits of having a workplace operating at full health potential are worth it. Examine the current landscape within your own organization and take note of where the gaps are in your own PBM arrangement. From there, you can begin plotting an effective strategy forward.

Choosing a transparent, high-touch, member-centric PBM partner.

Employers have the power to ask more from their current PBMs, but they’ll have to be proactive with their strategies. Legacy PBMs are infamously rigid, complicated, and prone to causing inexplicably high pharmacy costs. If an employer’s existing PBM vendor isn’t equipped or willing to provide the level of pricing transparency that lets their members get the most value from their plan, they should look for more modern and consumer-centric alternatives.

When seeking out a new PBM contract, employers should look for transparent pricing models, which allow members to access the care they need—at prices they can understand and afford. Imagine the relief a sick employee must feel knowing that they can treat their health concerns based on what is best for them, and not the number in their bank account. Also, imagine how much more productive employees could be at work when they’re not under pressure to choose between taking their medication or paying their bills.

Many modern PBMs are now adopting value-based drug pricing frameworks, which tie the cost of medications to their real-world effectiveness. For benefits managers, this means smarter spending and better alignment between drug costs and employee health outcomes.

How high-touch navigation fits into your benefits strategy.

Once you identify the gaps in your PBM strategy—whether it’s lack of pricing transparency or rising out-of-pocket costs—the next step is identifying a better path forward. That’s where high-touch pharmacy navigation comes in. It acts as a personalized support system for members, helping them avoid unnecessary spending, confusion, or delays in care.

High-touch pharmacy navigation is a personalized, tech-driven approach that helps members understand their prescription options, compare drug costs, and access the most affordable medications based on their plan. Unlike traditional PBM models that often leave members to navigate the complexities of drug pricing alone, high-touch navigation offers guided support—often through concierge teams, real-time cost tools, and decision-making help at the point of need.

For benefits managers, this model offers a powerful way to reduce costs for employees, improve medication adherence, and boost satisfaction with pharmacy benefits.

Engage members and lower costs with high-touch pharmacy navigation.

If HR and benefits leaders are to take part in ushering in this new wave of healthcare, they’ll have to consider how they’re going to convince members to engage with a model that they have come to distrust. While skyrocketing drug prices are the most obvious obstacle to accessing health-saving drugs, the dizzying complexity of the healthcare ecosystem has also shaken many people’s faith and discouraged engagement. After all, why suffer the headache of fighting your way through a maze if you know the prize at the end is a price tag you can’t afford?

The solution is a PBM model that uses high-touch pharmacy navigation to direct users through the pharmacy maze—or rather turns the maze into a straightforward path. Pharmacy navigation has emerged as the key component of a tech-driven PBM solution that prioritizes end-user convenience, directing members along the simplest and most cost-effective routes to getting the medication they need to live healthier, happier, and more productive lives.

Employers can no longer afford to ignore the warning signs of drug price inflation and opaque pricing practices. It's time to demand clarity and empower members through transparent, high-touch pharmacy navigation.

Ready to cut costs and improve care? Schedule a demo to see how high-touch pharmacy navigation can reduce out-of-pocket drug costs, increase member engagement, and deliver real ROI for your team.