Meet the leaders redesigning employee benefits navigation and PBM models to simplify healthcare and drive value for health & benefits leaders.

We are a team of entrepreneurs, medical experts, and industry pioneers who are on a mission to simplify the healthcare experience.

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We combine best-in-class technology –– a modern, intuitive app that consumers love –– with expert, empathetic service and support to bring clarity and direction to all healthcare experiences.

Rightway delivers a new level of empowerment by guiding consumers through their healthcare journey to make the right choices along the way.

Illustration of man on a phone call with a doctor

Rightway guides consumers to make better choices along their healthcare journeys. We surround members with a supportive ecosystem that provides education, navigation, and advocacy so they can get the best care at the lowest cost.

When members can get the right information, guidance, and support, they can finally get the right care at the right place at the right time–and from the right providers at the right price.

Illustration of a woman at a desk with a doctor

Jordan Feldman founded Rightway to solve some of the biggest challenges across the medical and pharmacy landscape. Growing up with a physician for a father, Jordan saw first-hand how having a dedicated, expert advocate could simplify healthcare, improve quality, and lower costs. At Rightway, his mission is to provide every member with the same experience by combining clinician-led support with a modern, intuitive app that guides consumers towards the highest-quality, most cost-efficient options. Prior to Rightway, Jordan was part of both the Mortgage Trading and Investment Banking teams at Goldman Sachs which he left to help found Redbird Capital Partners, a private equity firm focused on tech-enabled services, healthcare, and communications infrastructure. Jordan is a graduate of Harvard University where he received his A.B. in Government and Economics.

Jordan Feldman

Jordan Feldman headshot

As Rightway's Chief Medical Officer, Dr. Feldman guides the clinical navigation practice and serves as Rightway’s "doctor in the family." He also serves as the Medical Director for Prevention and Community Health at the Miami Cardiac and Vascular Institute at Baptist Health South Florida and Head of Cardiology at the Herbert Wertheim College of Medicine at Florida International University. He attended Harvard College, Albert Einstein College of Medicine, completed a residency program at the University of Miami, Jackson Memorial Medical Center, and received postgraduate training in Cardiology at the University of Miami. Dr. Feldman is board certified in the areas of Internal Medicine and Cardiology and is a Fellow of American College of Cardiology and American College of Physicians.

Dr. Theodore Feldman

Doctor Theodore Feldman headshot

Paula Bush is a pioneer in the healthcare advocacy space in transforming the consumer experience, improving clinical outcomes, and eliminating wasteful spend. As Rightway's EVP of Advocacy Strategy & Delivery, she is convinced, now more than ever, that high-touch and personalized healthcare navigation and patient advocacy support, powered by modern tools and technology, are the keys to making healthcare work better for employers and their employees. Paula has more than 30 years of experience in the healthcare industry, working across the payor, delivery, and advocacy space. She has held leadership roles at Haven, Accolade, Anthem, and Excellus BCBS.

Paula Bush

Headshot of Paula Bush

As Rightway's VP of Finance and Business Operations, Xavier Del Rosario leads the Finance, Accounting, and People functions at Rightway. Prior to joining the team, Xavier held the position of VP Finance and Business Operations at a number of early stage startups. He has helped founders raise >$250mm in venture capital to date. Xavier has also spent time as an investor with New Enterprise Associates (NEA) and at Morgan Stanley in their Investment Banking Division. He is a recent west coast transplant, having been born and raised in Harlem, NY.

Xavier Del Rosario

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As Vice President of Pharmacy Operations, Kristin is responsible for all service delivery aspects of Rightway’s pharmacy solution, including our pharmacy navigation programs, clinical strategy and operations, claims administration, and client services. Prior to Rightway, Kristin worked at Evolent Health where she built and led the Pharmacy Operations team in support of Commercial, Medicare, and Medicaid Health Plan clients across the United States. Kristin has also held clinical and operational leadership roles at Catamaran, Independence Blue Cross, and PerformRx. Kristin obtained her Doctorate of Pharmacy at Duquesne University and completed her residency training at the University of the Sciences in Philadelphia.

Kristin Devlin

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As Chief Technology Officer, Ion is responsible for all technology, product, security, and data science initiatives for Rightway's navigation and pharmacy solutions. With an entrepreneurial spirit and a Computer Science degree from Stanford University, Ion spent the majority of his career in hypergrowth mission driven healthcare and education companies in Silicon Valley, building teams, bringing ideas to life, and delivering new innovative products to market. Moving to New York in 2017 and writing Rightway's first lines of code, Ion has grown the team he’s always wished he was a part of from the ground up. Ion believes healthcare products and services that put the user experience at the center--providing transparency, guidance, and access--will lead to improved satisfaction and better health outcomes. When not at work, you can likely find Ion riding his bike in Central Park or at the American Museum of Natural History with his two sons.

Ion Feldman

Headshot of Ion Feldman

Kara Kubarych leads Rightway's Strategic Partnerships team, overseeing the development and execution of scaled distribution through brokers/consultants, product/data partners, coalitions, resellers, and others. Prior to Rightway, Kara spent several years at Flatiron Health across operational and commercial functions and as the Chief of Staff during the company's acquisition by Roche in 2018. She previously consulted for Innosight, a growth strategy and innovation firm, where she focused in the life sciences, value-based care, and digital transformation. As a mission-driven leader, Kara is passionate about improving healthcare outcomes and experiences, while also building great teams and company culture.

Kara Kubarych

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As Rightway's VP of Product Marketing, Rita Lebedeva leads all marketing, branding, and engagement initiatives for its care navigation and pharmacy services solutions. Prior to Rightway, Rita served as the Vice President of Marketing at VirtualHealth, where she spearheaded the successful launch of Helios, a care management solution coordinating care for more than 8 million members. One of MM+M’s 2020 Woman to Watch in Medical Marketing, Rita believes that combining simplified technology solutions with effective healthcare communication has the power to transform care delivery.

Rita Lebedeva

Headshot of Rita Lebedeva

As the Vice President of Software Architecture, Sandy is responsible for ensuring a secure and reliable system is available for Rightway's users. Prior to joining the Rightway team, Sandy built an industry leading teletherapy platform which helped deliver millions of sessions to children across the country. As a technologist, Sandy is focused on using tech to democratize access to life changing care.

Sandy Lerman

Headshot of Sandy Lerman

For the past 35+ years, Scott has been looking to optimize the pharmacy, it's supply chain and the surrounding healthcare ecosystem to improve patient health. While piecing together insights and experiences gained from community pharmacy service delivery, health plan population health programs, and pharmacist-driven care models, it became abundantly clear that the greatest member value and impact is achieved when the patient and their physician(s) are supported with a technology-enabled, proactive care team. Here at Rightway, Scott has the pleasure to support a team of clinicians, technologists, and thought leaders in building a new-to-the-world PBM model. Prior to Rightway, Scott held executive leadership positions at various organizations including Aetion, Evolent Health, and Optum. In addition to being a graduate-prepared licensed pharmacist, Scott carries the prized credential of GFOE (grandfather of eight).

Scott Musial

Headshot of Scott Musial

As Chief of Staff at Rightway, Gabrielle O’Donoghue is responsible for driving strategic initiatives across the organization. In her role, Gabrielle leverages her strategy and operations background to support growth efforts at Rightway. Prior to joining Rightway, Gabrielle worked at three of the top ten hospital systems in the country, including Cleveland Clinic and NYU Langone Health. As a mission-driven healthcare strategist, Gabrielle is focused on helping individuals access healthcare with greater ease, lower cost, and better quality.

Gabrielle O'Donoghue

Headshot of Gabrielle

Audrey is passionate about creating a U.S. healthcare system that is equitable and sustainable through human-centered products and design. Her career in technology has spanned over a dozen years with leadership roles in Client Services, Operations and Product Management at companies from 5 to 5,000 employees. Most recently she led the Epocrates Product team at Athenahealth, in charge of the strategy and vision for the number one medical app that doctors use to make prescribing decisions. Audrey holds a Masters in Public Health from Tulane University and a BS in Engineering from the University of Arizona, but learned most everything she knows about empathy, grit, leadership, and communication by teaching in NYC public schools straight out of college.

Audrey Warren

Audrey Warren headshot

Jason Quillin serves as the Head of Sales, leading the go-to-market team for all of Rightway's solutions, including Care Navigation, PBM, and Telemedicine. He joined Rightway in 2020 as a Senior Vice President of Sales for Rightway's PBM offering. Prior to joining Rightway, Jason was an Area Vice President of Sales at Optum for nine years, where he was responsible for PBM Sales in the coalition, key accounts, and labor markets. Jason has been recognized for excellence in both sales performance and client management and prides himself on relationship development. 

Jason Quillin

Jason Quillin Headshot

Greg Dahl brings over 21 years of PBM experience to his role as VP of Sales at Rightway. Greg has worked for two of the largest PBMs in the industry (OptumRx and Express-Scripts), along with CatalystRx and Catamaran. In addition to his 14 years in PBM sales, he has held roles in Customer Service, Claims Administration, and Account Management. Greg's experience in a variety of PBM environments gives him a unique perspective from which to pull his knowledge. 

Greg Dahl

Greg Dahl Headshot

Kelly Liebman is VP of Sales at Rightway. She currently leads Rightway’s Navigation sales in the West region of the United States. Prior to joining the team at Rightway, she was Regional Vice President of Enterprise Sales at One Medical Group. Kelly was the 2015 recipient of ADP’s elite top performance Pinnacle Award among President’s Club qualifiers. She is passionate about building strong relationships with strategic stakeholders by translating sincere belief in Rightway’s solutions for client success.

Kelly Liebman

Headshot of Kelly Liebman

Derron Morris currently resides in NYC and leads the northeast Rightway Navigation Sales team. Prior to Rightway, Derron spent time at Hodges-Mace/Alight and Unum where he helped build strategic broker and client partnerships across the Northeast and in his hometown of Atlanta. He's passionate about helping companies leverage emerging benefit technologies and was drawn to Rightway's ability to impact and simplify the healthcare journey. 

Derron Morris

Derron Morris image

Megan Runci currently resides outside Atlanta, GA and serves as a VP of Sales at Rightway. Prior to Rightway, Megan spent time at Modern Health in the mental health space and Hodges-Mace/Alight where she helped build strategic broker and client partnerships across the Southeast. She's passionate about helping companies leverage emerging benefit technologies and was drawn to Rightway's ability to impact and simplify the healthcare journey.

Megan Runci

Megan's headshot

As VP of Sales, Justin Steinecker is responsible for PBM growth in the Southeast. He has spent over 11 years in the healthcare industry with organizations like Interactive Health, CuraLinc, One Medical, and Airrosti. Owning a broad range of industry experience, Justin brings a wealth of understanding to healthcare discussions focusing on pharmacy benefits and improving user experience and clinical outcomes. 

Justin Steinecker

Justin Steinecker Headshot

Jessica Williams is a VP of Sales at Rightway and is responsible for being a strategic partner, consultative subject matter expert, and trusted advisor in her assigned territory. Jessica began her career in the PBM industry with PCS. Emerging from the pharmacy help desk and working her way up through account management to sales via ESI, SXE, MedImpact, EnvisionRx. Prospects and clients both have long recognized and benefited from her subject matter expertise and client-focused approach. Jessica Williams has a BS degree from ASU. She achieved 100% Client Satisfaction and Retention awards while at ESI and United Drugs and received the President’s Award for Top Salesperson from MedImpact and Truveris. Jessica currently resides in Huntington Beach, CA and Glendale, AZ.

Getting good care should be easy.

Empowered members make better healthcare decisions.

Our mission.

A win for members is a win for everybody–better experiences mean better outcomes and more savings for all involved.

Our founders.

Jordan Feldman

Dr. Theodore Feldman

Our leadership team.

Paula Bush

Xavier Del Rosario

Kristin Devlin

Ion Feldman

Kara Kubarych

Rita Lebedeva

Sandy Lerman

Scott Musial

Gabrielle O'Donoghue

Audrey Warren

Jason Quillin

Our sales team.

Greg Dahl

Kelly Liebman

Derron Morris

Megan Runci

Justin Steinecker

Jessica Williams

Awards.

Ready to help people do healthcare the right way?

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