The New PBM Blueprint: Inside the SureSpend™ Model with Doug Isenberg

In the first episode of our new series The New PBM Blueprint, host Joe Chamberlin dives in with Rightway's VP of Underwriting and CoGS Management, Doug Isenberg.

Doug has seen PBM pricing from every angle: building spread pricing models at a legacy PBM, advising employers as a consultant, and helping design Rightway's pricing model. Together, they unpack why traditional PBM contracts can reward higher drug spend, how Rightway aligns incentives differently, and what employers should look for in any PBM contract.

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