The New PBM Blueprint: The Pharmacist Behind Rightway's Model with Kristin Devlin

In this episode of The Rightway Forward's series, The New PBM Blueprint, host Joe Chamberlin sits down with Kristin Devlin, Chief Pharmacy Officer at Rightway. Kristin traces her path through managed care pharmacy, from building formulary and clinical programs early in her career to helping build Rightway's pharmacy function from its first days in 2020, and shares what it took to stand up a PBM's clinical and operational side from scratch.

Kristin and Joe dig into the incentive problem at the center of pharmacy benefits: why the stick has always been the easier lever to pull than the carrot, and what it would take for benefit design to actually reward members for choosing lower cost, equally effective drugs. She shares how pharmacist-led education helped one client shift patients to more cost effective treatment, and closes with where she sees the PBM industry heading as regulation puts new pressure on legacy players.

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